Knowledge base and Support

What happens when an Email Bounces

Last updated: 10/02/2015

What's an email "Bounce" anyway?

If you aren't even sure what it means when an email bounces on one of your campaigns, an email bounce basically means we have tried to send the email to one of your subscribers but it wasn't able to get through to them.

There's lots of reasons why an email might bounce in the first place, including...
As you can see, some of these reasons are sort of permanent (ie. The email address doesn't exist anymore), and some of them are temporary (ie. The receipients email inbox is full up) and as such we class the temporary bounces as "Soft" and the permanent bounces as "Hard".

What happens when an email bounces

When you send a campaign usually within a few minutes you will see bounced emails appearing in your campaign overview page


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